Discover the history of escora products
Elias Schmidt founded the Corset factory in Coburg, where he designed for court and the surrounding area at that time. Due to his willingness to serve and his inventive spirit, the company gained high prestige in a short time, and soon appeared a whole new range of models, which were very popular in the ladies' world. After his death in 1883, his son Eduard Schmidt and his brother-in-law lead the company further.
In the year 1894, Eduard Schmidt’s twenty-year-old son Gustav, who had inherited his grandfather’s inventive talents, joined his father in running the corset factory, and brought a breath of fresh air to the firm. Gustav Schmidt designed a novel sport corset that allowed women to breathe more freely. It entered the market successfully with the aid of a few catchy rhymes. In just one year, Gustav Schmidt was able to hire 25 seamstresses, where previously only two sewing machines were in operation.
Numerous revolutionary models such as brassiere/ and corset/corselet become very popular in the ladies' world
In 1934, Gustav Schmidt was able to register his first patent: the "shelf bra" soon after emerged as a highly successful idea whose popularity is still unbroken today. In the following decades, too, Gustav Schmidt can convince himself with ever new ideas and patents: the "busts swing", the "busts float", and numerous registered design awards testify his creative spirit and great craftsmanship.
After Gustav Schmidt's death in 1953, Erna Schmidt continues the management of the company with her sons and daughters-in-law, with the improvement of working conditions always being particularly close to her heart.
ESCORA also provokes with its exciting and breathtaking ads
In 2009, Monika Rieker handed over the family business to her daughter Birgit Rieker-Jongen. In order to build on the previous brand identity in America and to position it in the international market in the future, the business manager, who has been studying in USA and Switzerland, founded Escora in Fort Lauterdale, Florida, USA in 2009. A creative and sensitive rework of the brand image and an extension of the assortment to the swimwear segment already testify the combination of the tried and tested Escora strategy: family tradition, quality consciousness and inventor spirit. Today, women (and their partners) from all over the world can be inspired by Escora, and are delighted by the flattering drafts of the Escora designers and the comfortable wear comfort. The company motto is still as up-to-date as it was then: Escora - the key to beauty!
ESCORA - the key to beauty! It inspires self-confident women with its lingerie in an optimal fitting and luxurious erotic design.